DIGITIZATION TRAINING FOR CROSS BORDER ENTREPRENEURS
The Digitization and Digital marketing training Program targeted cross border entrepreneurs with the aim of providing access to digital markets and to empower them in the ever-evolving digital landscape . The one week project was held in Farrafenni in which Thirty participants were trained on Digital Literacy and Photography skills.
About The Program
This is aimed at empowering cross border entrepreneurs through improving their capacities in digitization to increase access to markets.
. Part of the courses covered were:
Social media marketing
Digital communication tools
Safety and security online
Tips on how to creatively market their products and services was also given to them and part of it was snapping their products using mobile and editing them with photoshop.These entrepreneurs are engaged in various industries, including food processing, fashion accessories, cosmetics, and poultry farming. The participants came from different regions, such as LRR, CRR, URR, and NBR, showcasing the diverse representation.
Following the week-long training, all participants were provided with mentors who will guide and coach them in their businesses. These coaching sessions will play a vital role in helping the entrepreneurs determine their next steps and make informed decisions for their ventures. It's an exciting initiative that will undoubtedly contribute to the growth and success of these entrepreneurs in the digital era.